After leading global transformations at Nike and PUMA, Shirley Justice now works only with select growth-stage CEOs ready to scale with clarity, control, and investor confidence.
“I’ve had the privilege of working directly with Shirley and her leadership is both strategic and results-driven. She brings a strong ability to translate vision into actionable strategy, driving meaningful transformation across complex organizations.”
– Greg Bui, NIKE Global Vice President
Annual savings reinvested in people and tools
Annual savings reinvested in people and tools
Net Revenue Growth
Net revenue growth
Growth year-over-year due to change in business model and strategy
Growth year-over-year due to change in business model and strategy
Seasonal material cost reductions
Seasonal material cost reductions
Top-line sales growth
Top-line sales growth
EBITDA year-over-year
EBITDA year-over-year
On-time delivery amid post-covid supply chain volatility
On-time delivery amid post-covid supply chain volatility
Employee turnover reductions
Employee turnover reductions
Cost-to-ship reduction per unit
Cost-to-ship reduction per unit
Top-line sales growth
Top-line sales growth
Cost-to-ship reduction per unit
Cost-to-ship reduction per unit
Annual savings reinvested in people and tools
Annual savings reinvested in people and tools
Employee turnover reductions
Employee turnover reductions
EBITDA year-over-year
EBITDA year-over-year
Growth year-over-year due to change in business model and strategy
Growth year-over-year due to change in business model and strategy
Net Revenue Growth
Net revenue growth
Seasonal material cost reductions
Seasonal material cost reductions
On-time delivery amid post-covid supply chain volatility
On-time delivery amid post-covid supply chain volatility
Top-line sales growth
Top-line sales growth
Cost-to-ship reduction per unit
Cost-to-ship reduction per unit
Annual savings reinvested in people and tools
Annual savings reinvested in people and tools
Employee turnover reductions
Employee turnover reductions
EBITDA year-over-year
EBITDA year-over-year
Growth year-over-year due to change in business model and strategy
Growth year-over-year due to change in business model and strategy
Net Revenue Growth
Net revenue growth
Seasonal material cost reductions
Seasonal material cost reductions
On-time delivery amid post-covid supply chain volatility
On-time delivery amid post-covid supply chain volatility
net margin improvements during transformation
footwear factory capacity strategically secured in 3 months
Consumer Packaged Goods • Sportwear • Fintech & Other Services • Import/Export • Small Manufacturing & Distribution • International Trade
Consumer Packaged Goods • Sportwear • Fintech & Other Services • Import/Export • Small Manufacturing & Distribution • International Trade
Consumer Packaged Goods • Sportwear • Fintech & Other Services • Import/Export • Small Manufacturing & Distribution • International Trade

Direction that keeps you moving forward, not second-guessing every step
Review areas to divest/save in order to invest in the future.
Systems and operations that expand with you, not against you–including measurable outcomes.
A team pulling together, not working at cross-purposes.
Conversations that build confidence, not raise doubts.
Direction that keeps you moving forward, not second-guessing every step
Review areas to divest/save in order to invest in the future.
Systems and operations that expand with you, not against you–including measurable outcomes.
A team pulling together, not working at cross-purposes.
Conversations that build confidence, not raise doubts.
Direction that keeps you moving forward, not second-guessing every step
Review areas to divest/save in order to invest in the future.
A team pulling together, not working at cross-purposes.

Systems and operations that expand with you, not against you–including measurable outcomes.
Conversations that build confidence, not raise doubts.






An expert in developing scalable strategies & leading sustainable growth across the globe since 2006.
You don’t need another consultant handing you a thick binder of theory. You need a proven operations leader who’s led through the same challenges you’re facing – global growth, complex supply chains, high-stakes transformations, decisions regarding which AI to implement – and understands the human side of scaling.
After decades guiding large-scale growth at Nike, PUMA and other global companies, Shirley Justice now partners with growth-stage businesses like yours to make scaling possible and sustainable.
You don’t need another consultant handing you a thick binder of theory. You need a proven operations leader who’s led through the same challenges you’re facing – global growth, complex supply chains, high-stakes transformations, decisions regarding which AI to implement – and understands the human side of scaling.
After decades guiding large-scale growth at Nike, PUMA and other global companies, Shirley Justice now partners with growth-stage businesses like yours to make scaling possible and sustainable.
An expert in developing scalable strategies & leading sustainable growth across the globe since 2006.
“I had the privilege of working under Shirley Justice for several years, and I can confidently say that her leadership skillsare unparalleled. Shirley has an exceptional ability to bridge the gap between ambitious goals and operational reality. She excels at building actionable strategies that not only work but also significantly improve operational efficiencies.”
– Phil Bickler, Vice President of Operations at Virtual Supply